Agree with Fwinns, best way to make money at the moment, in Canada at least, is to have a team near the salary floor of D2 with a fully developed arena.
As far as the game itself, it looks like they are trying to speed it up. Providing more training support staff gets us more pops each week (which is probably what most people keep playing for), especially for 18 and 19 year olds. And adding on the new Buzzerbeater Madness games means more games a week too. I think they are getting to a better balance and once they have the new game viewer/app set up, I hope they invest more into advertising and getting more managers.