The app will just slow the game's imminent death. It just takes too long to become any good and especially because most of the players have been here now for 10+ seasons, you have no hope of competing as a newbie. And that's not to mention that the game mechanics aren't as straight forward as other simulators.
The game's great for me because I only have to check 5 minutes every night after work but that's not how they're going to bring players back in