No worries. Based on those I would give the following advice. Ignore the 2 bottom ones, those are not the ones you should try to influence too much.
Performance last season: 1.5. Nothing to do about it now, but since you relegated you're getting a big hit here. After relegation we often have to lower prices by quite a bit to keep fans coming.
This season: 5, you're doing great.
Cup: 2, you chose to lose in the first round which has this impact. It's a trade-off but generally I would say if you can get a bit further in the cup it will help this but also revenue.
last league game: 4.5, in your control and good.
last TV game: 4. This one sucks for me right now but is good for you. Always a good one to influence your fan's happiness.
Rival: Also 4. Same as TV, try to win your rival and TV games.
Last 2: ignore.
So in your case you're struggling because of 2 things that you influence but won't be able to fix anymore this season. Your relegation and first round cup exit. I know my local football fans also wouldn't be happy with the team if they relegated last season, are playing a league lower now and also lost the first cup round

. Next season will likely be better though!
Crunchy! If you eat fast enough