I would make an adjustment to your suggestion:
Players who receive minutes in a game 1 win by forfeit receive jersey sales based on last year.
That said, this may not be the best way to address it, but it's better than what's happening now. I just know that the current 0 jersey sales needs fixing.
We have a great community of BBers who can come up with a fair solution. Right now my goal is mainly to bring visibility to this issue and come to a consensus that this edge case is not currently being handled correctly.