I'm just curious why you think LBJ is a spoiled brat? He didn't come from a spoiled background (i.e. Grant Hill, Kobe Bryant, etc)....he came from a single parent home, and struggled hand to mouth till he started getting $$ from basketball.
He's not a hateful person or have an attitude problem, he generally says/does the 'right' thing, he a family guy...whats the problem?
My guess why some folks hate on him is his swagger. I think some people see that swagger on the court/off court....he's an intelligent guy, well spoken...and they just don't like him. Its nonsense to me....but I root for intelligent, self-less players like LBJ.