Problem with this one is figuring out how big to build it. Only time I ever sell it out is when I play my rival, a playoff or cup game. And 2 of the 3 don't really matter.
I remember reading a previous discussion that said there was a problem with capacity and that it caps off at 20,000 (or was it 25,000?). I don't know if that still the case or if it's been fixed. I personally just make sure I'm at under 95% capacity. If you undersell, that's fine, you're not paying maintenance for unused seats. However, if you fill out all seats, that means you lost potential money.
And here i thought Gregg Popovich knew everything :-)
The above is really not all that accurate. First of all, there are not maintenance costs...I know you didn't mean that literally, but even figuratively there are none. The only this can be close to accurate is if your arena prices are too low..then indeed, you'll sell out your arena, but leave money on the table because you could have had higher prices.
There is also a balance in the way you price your tickets....If you make once section more affordable, it may take away potential buyers from another section. In other words...as the theory goes so to speak: Bleacher seats are the cheap seats...There are X amount of fans (the division you are in, success on the court, size of your arena all come into account here), that can only afford bleacher seats....So if you have your bleachers at $10....There are some fans that simply can't pay more than that..they will only always buy Bleachers, and if you raise the amount to $11, you lose that fan as far as attendance is concerned. However, there are others that can't afford Lower Tier, but they can afford more than the $10 you are charging...so if you increase, they may continue to buy tickets, especially if you are winning games. However, there is another section of Bleacher fans, that can afford to pay more, but choose to buy bleacher seats...however, if the Bleacher prices are increased enough, and/or Lower Tier Prices are lowed enough to get close enough to justify buying one of those seats instead of a Bleacher ticket.
It's a balance...and nobody knows the exact formula 100%...but a lot of veterans have got it figured out pretty good. There are indeed max capacity (Hard Caps) in place...as well as max attendance revenue in each section, based on the division you are in. In other words, you could have 20,000 bleacher sets in DV, set your price to the least expensive price, and win all of your games, and you will still never close to filling all of those seats.
Personally, you should always aim for 100% attendance, but have your prices set so that you are maximizing attendance revenue..which usually means in a section or two you will fall just a tad short of 100%.