Honestly, reaching customers has never been easier — or more uncanny. Throw in a few buzzwords, a vague value proposition, and a desired tone, and AI hands you a polished press release within seconds. The barrier to communication is basically zero now.
Which is both exciting and a little terrifying.
Exciting because smaller teams can punch way above their weight. Terrifying because everyone else can too — meaning the volume of content just keeps climbing while actual signal stays flat.
The real differentiator isn't who can generate the slickest press release anymore. It's who still has something worth saying.
Lord of All the Beasts, Fishes & Hoes in the Milky Way aka Drip God from Vienna