I love SF movies as well, but calling SW a merchandising product and nothing else is not really true
I have never bought a single merchandising product from SW and just watch the movies and I am sure there are plenty other people like me
I never called it a merchandising product, i called it a marketing machine, that's something very different. The merchandising is only a derivative of that marketing machine.
Long before the movie actually came out, the marketing machine was already running heavily to make everybody warm for the upcoming event. And nothing comparable with any other movie, this was on a whole other level. It was like the whole world suddenly was under the spell of Star Wars. One thing i've gor to hand it to them though, they sure know how to play "the game", if you know what i mean.
The box office records weren't set because of the quality of the movie, they were allready "set" before the movie even came out. That how powerful their marketing machine really is !
Last edited by Eagle at 12/26/2015 19:41:45