Information, communication with the user is very, very important. It's essential to inform, to explain what's being done, what's being worked on, where things are headed, etc. This builds trust, security, and credibility in the game.
Not doing so, not informing, not communicating with the user (other than stating a few obvious things) leads to the user not trusting, having no security, and losing credibility in the game and with the new owners.
And that, rightfully so, they'll believe they're just selling snake oil.